26th Annual Practice Management Conference

For the past 25 years DOF members and nonmembers have participated in one of the most important training and networking events in the country for owners and managers of Black-owned CPA and Financial Management firms.

The DOF Practice Management Conference 2021 Empowerment Hour Virtual Workshops provide low-cost CPE and a high-end learning experience on topics addressing issues affecting Black owners of CPA and Financial Services firms. This year’s topics include:

  • Win with Collaboration and Mentoring
  • COVID-19 Relief for Small Businesses
  • Eliminating the Revenue Drought: Making it Rain New Business
  • The Apprentice Who Can’t Take Over Your Business (succession planning)
  • Marketing for CPA and Financial Services Firms
  • Pricing with Options
  • Firm of the Future
  • More!

Track 2 – Thursday, May 27, 2021, 11:00 a.m.-1:00 p.m. EST (2 CPE)

Eliminating the Revenue Drought: Making it Rain New Business (2 CPE)
Are your strategies driving revenue and creating a positive experience? This powerful, interactive course will give you the skills to design a structured process for developing long-term, mutually beneficial member relationships. This course will include strategies for you to become a business developer within your organizations. Ed combines robust selling strategies with a marketing model that creates a machine for effective and proactive growth, regardless of economic conditions. You will walk away with more than a dozen skills, processes, and tools to grow your organization and increase revenue.
Learning objectives:
Upon successful completion of this course, participants will be able to:
    • Identify and implement rainmaking formulas that eliminate times of drought
    • Demonstrate ways to build sales and marketing confidence
    • Identify various effective marketing and selling strategies
    • Cite ways to design and discover your marketing mix for continuous business flow
    • Identify a selling system for stronger relationships and increased closing percentages
    • Develop sound marketing strategies

About the Presenter
Ed Robinson has been a business growth advisor and sales trainer for more than 30 years. He has consulted, coached and spoken to thousands of audiences and hundreds of businesses in more than 30 countries and multiple industries.

Ed has helped facilitate the growth of many organizations in the areas of leadership, business development and sales with focused projects to improve performance and productivity.

A professed “recovering CPA” and  CEO of Robinson Performance Group, his company provides business growth strategies and leadership skills to organizations worldwide “transforming professionals to Rainmakers.”

Ed is the author of 4 Giant Steps to Leadership, From Fighting in the Storm to Dancing in the Rain, and The Million Dollar Rainmaker series, a parable about developing new business.

Registration Fees:

DOF Members: $98
Nonmembers: $138
(NSBCPA members who are not members of DOF, use Promotion Code: NSBCPA)